Introduction
When you visit our website www.anewadventure.dk / www.anewadventure.eu/ or other associated domains , information is collected about you. The purpose is to improve the user experience, deliver relevant content and ensure that our marketing and advertising is targeted and valuable.
If you do not want information to be collected, you can always delete or block cookies (see instructions below) and refrain from further use of the website.
Here you can read what information we collect, how we process it, who has access to it, and what rights you have as a user.
Cookies
Our website uses cookies – small text files that are stored on your computer, mobile phone or tablet. Cookies make it possible to recognize your device, remember settings, perform statistics, analyze traffic and target content and ads.
Cookies are harmless and cannot contain viruses or malicious code.
You can delete or block cookies at any time. See instructions here:
-When cookies are opened, opt out/block the collection of all data
-Press approve
-Now these changes are saved
If you choose to block cookies, the website may not function optimally, you may not be able to access all content, and advertisements may be less relevant to you.
We use cookies to:
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Technical functionality (so the shop works)
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Statistics and analysis of traffic (e.g. via Google Analytics and Shopify)
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Marketing and advertising (e.g. via Meta/Facebook Ads, Google Ads and Klaviyo email marketing)
Processing of personal data
What information is collected?
We typically collect and process the following information:
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Technical data (IP address, browser, device type, geographical location)
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Which pages you visit and how you interact with our website
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Name, address, telephone number, email and payment information (only if you provide these yourself when purchasing or signing up for the newsletter)
When is information collected?
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When you visit our website
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When you purchase an item in our webshop
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When you sign up for our newsletter or SMS marketing
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When you participate in competitions or promotions
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When you contact us via email or social media
Security
We process your personal data securely and confidentially in accordance with applicable legislation (GDPR and the Data Protection Act).
Your information is only used for the purposes for which it was collected and is deleted when it is no longer needed. We have taken both technical and organizational measures to protect information against misuse, unauthorized access and accidental loss.
Purpose of processing information
We use your information to:
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To deliver the products and services you have ordered
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To record your payments and complete purchase agreements
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To send newsletters and campaigns if you have given consent
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To optimize the website and analyze traffic
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To show you targeted ads that are relevant to you
Storage period
We only retain information for as long as is necessary and lawful.
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Order information is stored for 5 years, cf. the Danish Accounting Act.
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Newsletter subscriptions are stored until you withdraw your consent.
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Cookies are stored for up to 24 months, depending on the type.
Disclosure of information
We only share information with third parties if it is necessary to provide our service or if you have given consent.
Examples:
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Payment providers (Shopify Payments, MobilePay, Stripe, etc.)
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Shipping companies (GLS, PostNord including future companies)
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Analysis and marketing tools (Google Analytics, Meta/Facebook, Klaviyo)
These third parties only process information on our behalf and are not allowed to use it for their own purposes. We only use data processors in the EU or in countries that adequately secure your information (cf. GDPR).
Your rights
As a registered user, you have the following rights:
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Insight: You can be informed about what data we have about you
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Correction: You can have inaccurate information corrected
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Deletion: You can ask us to delete information that is no longer necessary.
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Data portability: You can have your data provided in a structured format
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Objection: You can object to the processing of your data for direct marketing at any time.
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Withdrawal of consent: If you have given consent to newsletter or cookies, you can always withdraw it.
If you wish to exercise your rights, you can contact us at:
📧 Denmark: hello@anewadventure.dk
📧 EU: hello@anewadventure.eu
Access to complaints
If you wish to complain about our processing of your personal data, you can contact us directly.
If we do not find a solution, you can contact the Danish Data Protection Agency via www.datatilsynet.dk .
Publisher
This website is owned and operated by:
A New Adventure ApS
CVR: 45691373
Address: Møllehatten 3, 2.5, 8240 Risskov, Denmark
Email (Denmark): hello@anewadventure.dk
Email (EU): hello@anewadventure.eu
Website: www.anewadventure.dk
📌 The policy was last updated: 28.09.2025
