Generally
At A New Adventure ApS, we only collect personal data when it is relevant to our business, and we always process your information in accordance with applicable legislation (GDPR and the Data Protection Act).
We only store your information for as long as we are legally obliged to do so (e.g. under the Danish Accounting Act), or for as long as it is necessary in relation to the purpose for which it was collected.
Information we collect
In order to provide goods and services to you, we collect the following personal information:
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Name
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Address and possibly delivery address
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Telephone number
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Email address
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Payment information (card data, MobilePay, IP address when paying)
In addition, we may collect technical information via cookies, such as:
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IP address
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Browser and device type
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Geographic location
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What pages you visit and click on
When do we collect information?
We collect information when you:
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Visiting our website (cookies)
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Makes a purchase in the webshop
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Sign up for our newsletter or SMS marketing
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Review our webshop or products
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Contact us via email or social media
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Participate in competitions or promotions
The data controller
The data controller for the processing of your personal data is:
A New Adventure ApS
CVR: 45691373
Address: Møllehatten 3, 2.5, 8240 Risskov, Denmark
Email (DK): hello@anewadventure.dk
Email (EU): hello@anewadventure.eu
Basis and purpose of processing
We process your information based on the following purposes and legal basis:
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Purchase and delivery of goods – We collect name, address, telephone number and payment information in order to deliver your order and confirm your purchase (GDPR Art. 6, para. 1, letter b).
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Payment – When making a payment, necessary data is passed on to our payment providers (Shopify Payments, MobilePay, Stripe, Visa, Mastercard, Apple Pay, Google Pay) to complete the transaction.
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Newsletters and promotions – If you consent, we will use your email address to send you news, offers and inspiration. You can withdraw your consent at any time via the unsubscribe link in the newsletter.
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Operations and security – We use cookies and analytics tools to optimize the user experience and protect our systems.
If you do not wish to provide the information necessary for a purchase, we unfortunately cannot complete the transaction.
Storage period
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Information about purchases is stored for 5 years, cf. the Danish Accounting Act.
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Newsletter subscriptions are saved until you unsubscribe.
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Cookies are typically stored for up to 24 months.
When the purpose of storage ceases, your information will be deleted or anonymized.
Recipients of information
We never sell your information to third parties.
We only disclose information to partners that is necessary for the operation of the webshop, including:
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Shopify (hosting and system)
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Payment providers (e.g. Stripe, MobilePay, Visa, Mastercard, Apple Pay, Google Pay)
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Shipping companies (GLS, PostNord)
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Email and marketing tools (Klaviyo, Meta/Facebook, Google)
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Trustpilot , if you choose to review us
All data processors only work according to our instructions and in accordance with GDPR.
We only use data processors in the EU or in countries that ensure adequate protection of your data.
Your rights
As a registered user, you have the following rights:
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Right to access what information we process about you
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Right to have incorrect information corrected
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Right to have information deleted ("right to be forgotten")
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Right to object to processing
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Right to restrict processing
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Right to data portability (to have your data provided in a structured format)
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Right to revoke consent to newsletters, cookies or other consents
If you wish to exercise your rights, you can write to:
📧 hello@anewadventure.dk (Denmark)
📧 hello@anewadventure.eu (EU)
Complaints
If you believe that we are processing your information in violation of the law, please contact us directly.
You also have the right to file a complaint with the Danish Data Protection Authority :
www.datatilsynet.dk
📌 The privacy policy was last updated: 28.09.2025
